Zero Twist Towels are one of the plushest types of towels you can buy. Yarns are twisted because this gives fabrics extra strength, and heavily-twisted yarns are solid. Many inferior fabrics must be spun multiple times to make the material strong enough to be used. However, low twist fibres can be used with luxury fibers, such as 100% Combed Cotton. This is because these fibres, as well as being naturally soft, are also naturally strong.

Zero Twist towels are naturally soft. Coming out of the bath or shower is no longer a chore when using these products because the fabric glides effortlessly and warmly around your body. Furthermore, cleaning these towels is not an issue. In a gentle setting, they can easily be machine washed and tumble dried, meaning that the soft luxury of these towels can be provided every day due to their easy and fast maintenance. Zero Twist towels, although absorbent, do not just soak up moisture. They feel as if they remove and dissipate moisture from your skin, preventing that feeling of rubbing the damp cloth over yourself you get from inferior ‘Zero Twist’ towels.

Other towels can also feel heavy to hold. However, Zero Twist towels, made from a less dense woven pile, feel light and comfortable to hold and use. They will also not weigh down bathroom rails or increase the weight of laundry baskets. Plus, they won’t be awkward to carry to the airing cupboard or embarrassing when wrapped around yourself after a shower.